51 Results Found
000IIE
49.
by
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format:
Books
Publication Date
1999
Excerpt:
. Direct Selling and Direct Marketing Channel Systems. Ch. 17. Marketing Channels for Services. Ch. 18
50.
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
: special issues for the small business -- The global advertising and promotion effort -- Personal selling
51.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
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