New Perspectives on Marketing in the Service Economy -- Customer Behavior in Service Encounters

-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

Consumer behavior.

: retail and health care -- Shaping public behavior -- Keep America beautiful -- Online sexual exploitation

-- International sport -- Olympic movement -- Sporting behavior -- Race, ethnicity, and sport -- Women and sport

behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Organizational behavior.

Consumer behaviour Schiffman,Leon G & Kanuk,Leslie Lazar

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix