communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility

pt. 1. Introduction to Risk Management -- pt. 2. Risk Strategy -- pt. 3. Risk Assessment -- pt. 4

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

help move business and technology planning from a systems and process-level view to a more strategy

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

information management -- Information management strategy -- Knowledgement management strategy -- Information

ethical issues in management, corporate governance, strategy maps, the resource-based view of an

Response to Proactive Crisis Preparedness / The Role of Communications in Company Business Strategy / The

-- Strategy: The Totality of Decisions -- Internal Alignment: Determining the Structure -- Defining Internal

messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy