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Online marketing : a customer-led approach

Gay, Richard.

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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2007

Excerpt:

, as part of specialised marketing programmes or mainstream business management programmes." -- From

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Applied business statistics : methods and Excel-based applications

Wegner, Trevor.

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Books

Publication Date

2007

Excerpt:

Applied business statistics : methods and Excel-based applications / Wegner, Trevor.

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Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2006 2005

Excerpt:

Marketing -- Management.

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Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

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Books

Publication Date

2005

Excerpt:

Mass media and business -- South Africa.

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The business rules : protect yourself and your company from over 100 hidden pitfalls

Haigh, Jo.

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Books

Publication Date

2005

Excerpt:

The business rules : protect yourself and your company from over 100 hidden pitfalls / Haigh, Jo.

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The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

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Books

Publication Date

2005

Excerpt:

changing world ; You can rationalize anything -- 5. Consumer attitudes and concerns : Health and

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The 10-day MBA : a step-by-step guide to mastering the skills taught in top business schools

Silbiger, Steven.

Format:

Books

Publication Date

2005

Excerpt:

Management -- Study and teaching.

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Guts! : companies that blow the door off business-as-usual

Freiberg, Kevin, 1958-

Format:

Books

Publication Date

2005

Excerpt:

Guts! : companies that blow the door off business-as-usual / Freiberg, Kevin, 1958-

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International marketing

Cateora, Philip R.

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Electronic Resources

Publication Date

2005

Excerpt:

International business enterprises.

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10.

Management of knowledge in project environments

Love, Peter E. D.

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Books

Publication Date

2005

Excerpt:

Management of knowledge in project environments / Love, Peter E. D.

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11.

The next global stage : challenges and opportunities in our borderless world

Ōmae, Ken'ichi, 1943-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004114830.html

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Books

Publication Date

2005

Excerpt:

The next global stage : challenges and opportunities in our borderless world / Ōmae, Ken'ichi, 1943-

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12.

Organizational culture and leadership

Schein, Edgar H.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004002764.html
Cover http://swbplus.bsz-bw.de/bsz11387040xcov.htm

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Books

Publication Date

2004

Excerpt:

The Jossey-Bass business & management series

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