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49.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Technological innovations.

Available: Copies:

50.

Communities dominate brands : business and marketing challenges for the 21st century

Ahonen, Tomi T.

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Technological innovations.

Available: Copies:

51.

Guts! : companies that blow the door off business-as-usual

Freiberg, Kevin, 1958-

Format:

Books

Publication Date

2005

Excerpt:

-the-box management with a culture based on passion and innovation. They regard their employees not as "human

Available: Copies:

52.

Managers, not MBAs : a hard look at the soft practice of managing and management development

Mintzberg, Henry.

Books24x7 http://www.books24x7.com/marc.asp?bookid=7319
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=P_322120_0
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260727
Freading http://www.freading.com/ebooks/details/r:download/OTc4MTYwOTk0MDQ0Nw==
MyiLibrary http://www.myilibrary.com?id=229887

Format:

Electronic Resources

Publication Date

2004

Excerpt:

the innovation -- Developing true schools of management.

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53.

The sport business future

Smith, Aaron, 1972-

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004044507.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015016229&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004044507.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2004044507.html

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Books

Publication Date

2004

Excerpt:

Sports -- Technological innovations.

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54.

The business of brands

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

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Books

Publication Date

2004

Excerpt:

have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation

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55.

New media : a critical introduction

Lister, Martin, 1947-

Table of contents Kostenfrei
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2002029452-d.html

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Books

Publication Date

2003

Excerpt:

Mass media -- Technological innovations.

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56.

Added Value : the alchemy of brand-led growth

Sherrington, Mark.

View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html

Format:

Books

Publication Date

2003

Excerpt:

-- Innovation -- Impact -- Investment return -- Afterword: And another thing ... -- Decoding competitive

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57.

This end up : original approaches to packaging design.

Mono (Firm)

Format:

Books

Publication Date

2003

Excerpt:

"The pressure on packaging designers to create innovation, attraction and distinction for a product

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58.

Rules of play : game design fundamentals

Tekinbaş, Katie Salen.

Additional Information at Google Books
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010269190&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/ilmenau/toc/369665058.PDF
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010269190&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010269190&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2003

Excerpt:

participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with

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59.

The language of new media

Manovich, Lev.

Format:

Books

Publication Date

2002

Excerpt:

Mass media -- Technological innovations.

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60.

Management principles : a contemporary edition for Africa

Brevis, Tersia, 1967-

Format:

Books

Publication Date

2002

Excerpt:

. Organising and delegating -- Managing change: culture, innovation, and technology -- Managing diversity -- pt

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