69 Results Found
000000000000IIE
49.
by
Heimann, Jim, 1948-
Format:
Books
Publication Date
2005
Excerpt:
The golden age of advertising-- the 50s / Heimann, Jim, 1948-
50.
by
Balter, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Format:
Books
Publication Date
2005
Excerpt:
Word-of-mouth advertising.
51.
by
Sawyer, Robert.
Format:
Books
Publication Date
2005
Excerpt:
Kiss & sell : writing for advertising / Sawyer, Robert.
52.
by
Gibbons, Joan.
Format:
Books
Publication Date
2005
Excerpt:
Art and advertising / Gibbons, Joan.
53.
by
Rawlins, Andrew. editor.
Format:
Books
Publication Date
2004
Excerpt:
Advertising campaigns -- Awards -- Europe.
54.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
55.
by
Lois, George.
Format:
Books
Publication Date
2003
Excerpt:
Advertising campaigns -- Anecdotes.
56.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
57.
by
Berger, Warren.
Format:
Books
Publication Date
2001
Excerpt:
Advertising today / Berger, Warren.
58.
by
Miller, Anistatia R., 1952-
Format:
Books
Publication Date
2000
Excerpt:
information on how the use of certain symbols will influence public response to advertising campaigns, annual
59.
by
Atkin, Charles K.
Format:
Books
Publication Date
2000
Excerpt:
Public communication campaigns / Atkin, Charles K.
60.
by
Weinreich, Len.
Format:
Books
Publication Date
1999
Excerpt:
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
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