The effect of corporate rebranding : National Lotteries Commission perspective

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Investigating the customer decision journey in emerging market

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study