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1. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory
Available: Copies:
2. 
Cover image for The little book of big customer satisfaction measurement
The little book of big customer satisfaction measurement
The little book of big customer satisfaction measurement
by 
Rao, Ajit, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate
Available: Copies:
3. 
Cover image for Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer loyalty.
Available: Copies:
4. 
Cover image for Corporate social strategy : stakeholder engagement and competitive advantage
Corporate social strategy : stakeholder engagement and competitive advantage
Corporate social strategy : stakeholder engagement and competitive advantage
by 
Husted, Bryan, 1957-
Cover image http://assets.cambridge.org/97805211/97649/cover/9780521197649.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good
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5. 
Cover image for Bad apples : identify, prevent & manage negative behaviour at work
Bad apples : identify, prevent & manage negative behaviour at work
Bad apples : identify, prevent & manage negative behaviour at work
by 
Furnham, Adrian.
Format: 
Books
Publication Date 
2011
Excerpt: 
Threat -- Bringing Them In -- Weeding Out -- Security At Work, -- Developing Loyalty And Commitment
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6. 
Cover image for Music, movies, meanings, and markets : cinemajazzamatazz
Music, movies, meanings, and markets : cinemajazzamatazz
Music, movies, meanings, and markets : cinemajazzamatazz
by 
Holbrook, Morris B.
Format: 
Books
Publication Date 
2011
Excerpt: 
meanings in motion pictures : commerce, art, and Brando loyalty -- or -- De Niro, my God, to thee. Commerce
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7. 
Cover image for Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
implementing effective recovery strategies -- 14. Strategies for facilitating customer loyalty & retention
Available: Copies:
8. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
? -- How many members to recruit? -- How to engage? -- What does engagement yield -- Customer loyalty and
Available: Copies:
9. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
customer loyalty. Leverage the power of design thinking and psychological research with practical
Available: Copies:
10. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension
Available: Copies:
11. 
Cover image for Running the books : the adventures of an accidental prison librarian
Running the books : the adventures of an accidental prison librarian
by 
Steinberg, Avi.
Format: 
Books
Publication Date 
2010
Excerpt: 
-between life and death, love and loyalty-become personal, Steinberg is forced to take sides. Running the Books
Available: Copies:
12. 
Cover image for New waves in political philosophy
New waves in political philosophy
by 
Bruin, Boudewijn Paul de.
Table of contents only http://www.loc.gov/catdir/toc/ecip0824/2008030200.html
Format: 
Books
Publication Date 
2009
Excerpt: 
/ Rahel Jaeggi -- Making nonsense of loyalty to country / Simon Keller -- Finding theoretical concepts in
Available: Copies:
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Kotler, Philip.
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Bowen, John (John T.), 1948-
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