Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

To like or not to like : an exploration of how South African brands use social media

The effects of representation of xenophobia on the Sowetan newspaper brand

Creating shared value and brand sustainability : a South African advertising industry analysis

The importane of technology in traditional and online travel agencies in South Africa

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa