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49.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research.

Available: Copies:

50.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

51.

Social media and best practice : the consumer-brand relationship

Social media and best practice : the consumer-brand relationship

by

Maw, Yan Aung.

Format:

Manuscript

Publication Date

2015

Excerpt:

Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.

Available: Copies:

52.

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

by

Schaffler, Vincent.

Format:

Manuscript

Publication Date

2015

Excerpt:

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /

Available: Copies:

53.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

by

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

Available: Copies:

54.

Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

by

Mbatha, Malandiswa.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- South Africa -- Attitudes.

Available: Copies:

55.

Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

by

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using

Available: Copies:

56.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

57.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

58.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

59.

Cover image for Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

by

Wilby, Sigrun Elizabeth.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

60.

Cover image for What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

by

Lazzarus, David.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Subject

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing)

(7)

Marketing research.

(7)

Consumer behavior -- South Africa.

(6)

Marketing research -- South Africa.

(4)

Branding (Marketing) -- South Africa.

(3)

Communication in marketing.

(3)

Fashion merchandising -- South Africa.

(3)

Women consumers.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Internet marketing -- South Africa.

(2)

Internet marketing.

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

Social media -- South Africa.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Alcoholic beverages -- Advertising.

(1)

Automobiles -- Marketing.

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

Digital revolution

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Multiculturalism in advertising.

(1)

Neuromarketing -- South Africa.

(1)

Periodicals -- Internet marketing.

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Shopping malls.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tribal brand communication strategy

(1)

(1)

Tribal leadership

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young women -- South Africa.

(1)

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