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Consumer behavior.

, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and

Consumer behavior.

organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

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Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve

, consumers, and competitive -- Consumer behavior -- Individual and market demand -- Uncertainty and consumer

Consumer behavior.

Thinking-Creating a Path of Difference -- Consumer Behavior Concepts and Difference -- Consumer