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1993. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market
Available: Copies:
1994. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
1995. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business
Available: Copies:
1996. 
Cover image for Sustainability marketing : a global perspective
Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Sustainability and Consumption -- The Consumption Process -- Understanding Sustainable Consumer Behaviour
Available: Copies:
1997. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
1998. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Note continued: Introduction -- What Is Consumer Behaviour -- Consumer Behaviour and the Role of
Available: Copies:
2000. 
Cover image for Unconscious branding : how neuroscience can empower (and inspire) marketing
Unconscious branding : how neuroscience can empower (and inspire) marketing
Unconscious branding : how neuroscience can empower (and inspire) marketing
by 
Van Praet, Douglas.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
2002. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
2003. 
Cover image for Essentials of marketing management
Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target
Available: Copies:
2004. 
Cover image for The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
by 
Vella, Kevin J.
Format: 
Books
Publication Date 
2011
Excerpt: 
The marketing firm : economic psychology of corporate behaviour / Vella, Kevin J.
Available: Copies:
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Schiffman, Leon G.
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Olson, Jerry C. (Jerry Corrie), 1944-
(6)
Peter, J. Paul.
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Foxall, G. R.
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Cant, M. C. (Michael Colin), 1957-
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