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1. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Marketing and strategy -- 1.1.The product concept -- 1.2.The sales concept -- 1.3.Changes in the market -- 1
Available: Copies:
2. 
Cover image for Economic and trade policies in the Arab world : employment, poverty reduction and integration
by 
Elkhafif, Mahmoud A. T.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Quantitative study : Arab trade : data, models and issues -- Conclusion : development strategy for poverty
Available: Copies:
3. 
Cover image for Digital marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
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4. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
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5. 
Cover image for Employment, growth and development : a post-Keynesian approach
by 
Gnos, Claude.
Format: 
Books
Publication Date 
2012
Excerpt: 
Employment, growth and development : a post-Keynesian approach / Gnos, Claude.
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6. 
Cover image for Leadership in health care
by 
Barr, Jill.
Format: 
Books
Publication Date 
2012
Excerpt: 
organisation? ; Strategy, structure and systems ; Strategy ; Rational strategy ; Emergent strategies ; Vision
Available: Copies:
7. 
Cover image for The big book of HR
by 
Mitchell, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
employee development needs -- Best approaches to developing employees -- Coaching as a development strategy
Available: Copies:
8. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Development -- Pt. 3: The Marketing Mix Principle -- 8. Developing Products and Brands -- 9. Price Decisions
Available: Copies:
9. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target
Available: Copies:
10. 
Cover image for Crafting strategy : embodied metaphors in practice
by 
Heracleous, Loizos Th.
Format: 
Books
Publication Date 
2011
Excerpt: 
Crafting strategy : embodied metaphors in practice / Heracleous, Loizos Th.
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11. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
framework for KM strategy development ; The business case for KM ; Closing comments -- 4. Selecting and
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12. 
Cover image for Competitive strategy
by 
Maritan, Catherine A.
Format: 
Books
Publication Date 
2011
Excerpt: 
Competitive strategy / Maritan, Catherine A.
Available: Copies:
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