offers increased customer loyalty, competitive advantage & profitability.

insurgents. A work so lacking in loyalty to either liberal or neo-conservative icons will inevitably draw

celebrate it, as if loyalty and faith were never misused. David Berreby describes a third alternative: how

terror or revenge -- Killing for expediency -- For love and loyalty -- Murder without guilt -- The

Customer focus and managing customer loyalty -- Marketing performance and marketing profitability

loyalty -- Service metrics and technology -- Service product -- Physical evidence -- People -- Process

consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad

-- Ch. 14. Great Service Builds Loyalty -- Ch. 15. Building Profits -- Ch. 16. Offering Dessert -- Ch

. scott H. Decker and G. David Curry (2002), 'Gangs, gang homicides, and gang loyalty : organized crimes

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty

: trading loyalty for justice. 7. Chicken: death before dishonor. 8. Hero: let's do it your way. 9