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1. 
Cover image for Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value
Available: Copies:
3. 
Cover image for A design manual
by 
Brainard, Shirl.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Shape -- Value -- Texture -- Color -- Principles of design -- Space division&balance -- Unity
Available: Copies:
4. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch
Available: Copies:
5. 
Cover image for Accounting : an introduction
by 
McLaney, E. J.
Format: 
Books
Publication Date 
2005
Excerpt: 
directors -- Financing limited companies -- Altering the nominal value of shares -- Raising share capital
Available: Copies:
6. 
Cover image for Art
by 
Cumming, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
mean anything? 3. What is its value? Am I looking an ten pounds, ten thousand pounds, one million, ten
Available: Copies:
7. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Customer equity optimization -- Getting better value from marketing information -- The number wizard
Available: Copies:
8. 
Cover image for Principles of managerial finance
by 
Gitman, Lawrence J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Financial Planning -- pt. 2. Important financial concepts -- Ch. 4. Time Value of Money -- Ch. 5. Risk and
Available: Copies:
9. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory
Available: Copies:
10. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
branding -- 3. Nation brands: the value of 'provenance' in branding -- 4. Branding for success -- 5. The
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
value and satisfaction -- Strategic planning and the marketing process -- The marketing environment
Available: Copies:
12. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and
Available: Copies:
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