Search Results for Measurement.

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59 Results Found

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Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Measurement of Media Audiences -- Need for Better Media Vehicle Measurements -- Response Function -- Measuring

Available: Copies:

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The

Available: Copies:

Beginning behavioral research : a conceptual primer

Rosnow, Ralph L.

Format:

Books

Publication Date

1999

Excerpt:

Considerations -- pt. II. Observation and Measurement -- 4. Systematic Observational Methods -- 5. Self

Available: Copies:

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

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Psychological testing

Anastasi, Anne, 1908-2001.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3618572

Format:

Books

Publication Date

1997

Excerpt:

meaning of test scores -- Reliability -- Validity : basic concepts -- Validity : measurement and

Available: Copies:

Social research methods : qualitative and quantitative approaches

Neuman, W. Lawrence (William Lawrence), 1950-

Format:

Books

Publication Date

1997

Excerpt:

Designs -- ch. 7. Quantitative Social Science Measurement -- ch. 8. Experimental Research -- ch. 9

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Managing information technology projects

McLeod, Graham.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/95221033-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/95221033-t.html

Format:

Books

Publication Date

1996

Excerpt:

-- Measurement -- Reporting -- Change and configuration management -- Quality management -- Project documentation

Available: Copies:

Teaching with confidence : psychology of education for Southern Africa

Prinsloo, E.

Format:

Books

Publication Date

1996

Excerpt:

resources. Techniques of measurement. Statistics. The computer and its software. Language and the ability to

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Research methods in psychology

Breakwell, Glynis M. (Glynis Marie)

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/94061391-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/94061391-d.html

Format:

Books

Publication Date

1995

Excerpt:

issues in planning research / Levels of measurement / The experimental method in psychology / Single case

Available: Copies:

10.

The practical guide to South African economic indicators

Mohr, P. J.

Format:

Books

Publication Date

1988

Excerpt:

observations -- Time series ll: components of a time series -- Units of measurement -- Weighted growth rate

Available: Copies:

11.

Quality without tears : the art of hassle-free management

Crosby, Philip B.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/83026810.html

Format:

Books

Publication Date

1984

Excerpt:

Defects -- The Fourth Absolute: The Measurement of Quality is the Price of Nonconformance -- Education

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