. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

-- Marketing management -- Human resource management -- Information management -- Public relations

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

resource function -- The administrative function -- The public relations function.

, public relations, and advertising) and illuminates the differences and similarities in writing styles

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations