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49. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
buyer. -- 3. Organizational buying behavior. -- 4. Customer relationship management strategies for
Available: Copies:
50. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Other Marketing Communication Organizations -- Ch. 4. Perspectives on Consumer Behavior -- PT. 3
Available: Copies:
by 
Robbins, Stephen P., 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Organisational behaviour : global and Southern African perspectives / Robbins, Stephen P., 1943-
Available: Copies:
by 
Morris, Michael H.
Format: 
Books
Publication Date 
2002
Excerpt: 
? -- The Dark Side of Entrepreneurship -- Motivating Entrepreneurial Behavior.
Available: Copies:
53. 
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Processes -- pt. 2. The Service Customer -- ch. 3. Managing Service Encounters -- ch. 4. Customer Behavior
Available: Copies:
by 
Mankiw, N. Gregory.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Markets and welfare -- P.4. The economics of the public sector -- P.5. Firm behavior and the organization
Available: Copies:
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications
Available: Copies:
56. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
buying behavior. -- 7. Organizational buyer behavior of group market. -- 8. Market segmentation
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by 
Viljoen, R. P.
Format: 
Books
Publication Date 
1998
Excerpt: 
Demand and supply ; Consumer behavior ; Production, production functions and cost curves ; Monopoly.
Available: Copies:
58. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
1997
Excerpt: 
Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing
Available: Copies:
59. 
Cover image for Management accounting
by 
Atkinson, Anthony A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Activities -- 3. Cost Concepts -- 4. Cost Behavior -- 5. Basic Product Costing Systems -- 6. Two
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by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Markets and Market Behavior -- Multinational Market Regions and Market Groups -- Developing Global
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