you'll see how good advertising is the result of hard work and careful planning. The comprehensive

piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case

-- Moving image and photography -- Finishing and presenting work.

asset. Even Van Gogh said: 'It is absolutely my duty to try to make money by my work.' Master your tools

The authors explain the key concepts of visual language that inform any work of design, from a logo

communication / So you want to work in the field of communication? -- Some specialisation areas in communication

providing insight into how users work and what they need to be successful at their tasks. You'll find case

; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements

organisations -- Work groups and teams -- Principles of leading -- Workforce motivation -- pt. VI. Controlling

which they work. The interviews give a rich account of contemporary preoccupations and concerns and how

groups -- 12. Field work: Ethnography and observation -- 13. Gathering data for secondary analysis -- 14

fabrics work, move, feel and look. The most successful fashion designers are those who understand their