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49.

The brand bubble : the looming crisis in brand value and how to avoid it

by

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Case studies.

Available: Copies:

50.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

51.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

52.

Cover image for The encyclopaedia of brands & branding in South Africa 2008.

The encyclopaedia of brands & branding in South Africa 2008.

The encyclopaedia of brands & branding in South Africa 2008.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- South Africa.

Available: Copies:

53.

Brandovation : celebrating your brand

Brandovation : celebrating your brand

by

Eberl, Nikolaus.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

54.

Cover image for The art of digital branding

The art of digital branding

by

Cocoran, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

55.

Cover image for Brandscapes : architecture in the experience economy

Brandscapes : architecture in the experience economy

by

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

56.

Cover image for Thinkin?

by

HKLM.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products -- Management.

Available: Copies:

57.

Logo savvy : top brand-design firms share their naming and identity strategies

by

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

"How do you create a name for your company, product, or service? What should its look be? Logo

Available: Copies:

58.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Psychological aspects.

Available: Copies:

59.

Designing brand experiences

by

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

Available: Copies:

60.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

by

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Planning.

Available: Copies:

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Library: VEGA Bordeaux

Access Level

Author

(6)

Affinity Advertising and Publishing.

(5)

Keller, Kevin Lane, 1956-

(5)

(5)

Kapferer, Jean-Noël.

(4)

Aaker, David A.

(3)

Lindström, Martin, 1970-

(3)

Affirnity Advertising and Publishing

(2)

Beverland, Michael, author.

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Grant, John, 1964-

(2)

(2)

Joachimsthaler, Erich, 1956-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Aaker, David A. (David Allen), 1938-

(1)

Aaker, David A., 1938-

(1)

Adamson, Allen P.

(1)

Affinity Advertising & Publishing

(1)

Affinity Advertising & Publishing.

(1)

American Institute of Graphic Arts.

(1)

(1)

Antonelli, Paola.

(1)

(1)

Ashworth, Chris.

(1)

(1)

Barlow, Janelle, 1943-

(1)

Bedbury, Scott.

(1)

Berman, Barry, author.

(1)

Bernstein, Douglas A.

(1)

Blackwell, Lewis.

(1)

Brands and Branding, South Africa.

(1)

Butler, Judith, 1956-

(1)

Butterfield, Leslie, 1952-

(1)

(1)

(1)

Cankurtaran, Pinar, author.

(1)

Chatterjee, Patrali, author.

(1)

Cheverton, Peter.

(1)

(1)

(1)

Coombes, Annie E.

(1)

Daniels, Lawrence J., 1942-

(1)

Davies, Gary, 1946-

(1)

(1)

Denzin, Norman K.

(1)

Dickinson, Paul.

(1)

Doolabh, Roshika.

(1)

(1)

Drawbaugh, Kevin.

(1)

Duncan, Tom (Thomas R.)

(1)

Eberl, Nikolaus.

(1)

Edgar, David (David A.)

(1)

(1)

Evans, Joel R., author.

(1)

Fenichell, Stephen.

(1)

Freundt, Tjark, author.

(1)

Georgson, Mats.

(1)

Gerstman, Richard.

(1)

Gerzema, John, 1961-

(1)

Gillies, James.

(1)

Goddard, Simon.

(1)

Grant, Kevin, 1968-

(1)

(1)

Holt, Douglas B.

(1)

(1)

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Institute of Practitioners in Advertising.

(1)

International Marketing Council of South Africa.

(1)

Joachimsthaler, Erich.

(1)

Jugenheimer, Donald W.

(1)

Kall, Jacek VerfasserIn.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Karodia, Farida.

(1)

Kelley, Larry D., 1955-

(1)

Kellogg School of Management.

(1)

Khan, Hasan-Uddin.

(1)

(1)

Klein, Naomi, 1970-

(1)

Klingmann, Anna.

(1)

Klopper, H. B., 1974-

(1)

Koopman, Adrian.

(1)

Kootstra, Gert.

(1)

(1)

LaRose, Robert.

(1)

(1)

(1)

Lebar, Ed, 1943-

(1)

Lincoln, Yvonna S.

(1)

(1)

Lucas, Gavin, 1975-

(1)

Maclear, Kyo, 1970-

(1)

(1)

Maskey, Bhawana.

(1)

(1)

(1)

(1)

Meyers, Herbert M.

(1)

Miles, Malcolm.

(1)

Milligan, Andy.

(1)

(1)

Morgan, Adam, 1969-

(1)

Morris, Michael, 1959-

(1)

Moser, Mike, 1953-

(1)

Neuman, W. Lawrence (William Lawrence), 1950- author.

(1)

Neumeier, Marty.

(1)

North, E. (Ernest)

(1)

Nyamnjoh, Francis B., 1961-

(1)

O'Shaughnessy, Michael, 1951-

(1)

O'Shaughnessy, Michael, 1951- Media & society.

(1)

Olins, Wally, 1930-2014.

(1)

Oosthuizen, Thomas Henry.

(1)

Perrey, Jesko, author.

(1)

(1)

Peters, Thomas J.

(1)

Rashid, Karim, 1960-

(1)

Riesenbeck, Hajo. Power brands.

(1)

Riezebos, H. J., 1960-

(1)

Roberts, Kevin, 1949-

(1)

Robertson, Graham, author.

(1)

Rodriguez, Miri, author.

(1)

Saatchi, Charles Nathan, 1943-

(1)

Sadler, Eamonn.

(1)

Schmitt, Bernd.

(1)

Schrubbe-Potts, Emily.

(1)

(1)

Sherrington, Mark.

(1)

Shipp, Jonathan.

(1)

Simonson, Alex.

(1)

Slade, Catharine, author.

(1)

Smith, Hazel, 1950-

(1)

(1)

Soechtig, Steven G., author.

(1)

Spillecke, Dennis, author.

(1)

(1)

Stec, Astrid M.

(1)

Stewart, Paul, 1966-

(1)

Stopforth, Mike.

(1)

Straubhaar, Joseph D.

(1)

(1)

Troelsen, Andrew W.

(1)

(1)

Tybout, Alice M.

(1)

(1)

Warwick Business School. Centre for Small and Medium Sized Enterprises.

(1)

(1)

Wheeler, Alina.

(1)

(1)

Wow Branding (Firm)

(1)

(1)

Format

(121)

Electronic Resources

(2)

(2)

(1)

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Recommended Books

Reference Books

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(126)

Shelf Location

On-Shelf Student

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Store Room/Cupboard

Publication Date

Subject

Brand name products.

(53)

Brand name products -- Management.

(30)

Branding (Marketing)

(30)

Advertising -- Brand name products.

(12)

(12)

Brand name products -- South Africa.

(10)

Product management.

(9)

(8)

Business names.

(6)

(6)

(6)

Corporations -- South Africa.

(5)

Brand name products -- Case studies.

(4)

Commercial art.

(4)

Consumers' preferences -- South Africa.

(4)

Consumers' preferences.

(4)

New products -- Management.

(4)

Strategic planning.

(4)

Strategisches Management.

(4)

Trademarks -- Design.

(4)

Trademarks -- South Africa.

(4)

(4)

Branding (Marketing) -- South Africa.

(3)

Corporate image.

(3)

Internet marketing.

(3)

(3)

(3)

(3)

(3)

(3)

Produits de marque.

(3)

Strategisch management.

(3)

Success in business.

(3)

Advertising -- Psychological aspects.

(2)

(2)

Bedrijfsbeleid.

(2)

(2)

Brand name products -- South Africa

(2)

Brand name products -- Forecasting.

(2)

Brand name products -- Marketing -- Management.

(2)

Brand name products -- Marketing.

(2)

Brand name products -- Planning.

(2)

Brand name products -- Psychological aspects.

(2)

Consumer behavior.

(2)

Corporate identity.

(2)

Corporations -- South Africa

(2)

(2)

Creative ability in business.

(2)

Customer relations.

(2)

(2)

Grafische vormgeving.

(2)

(2)

(2)

(2)

Industrial design.

(2)

Marques de commerce.

(2)

(2)

Productontwikkeling.

(2)

Productos de marca -- Administración.

(2)

Produit de marque.

(2)

Produits de marque -- Gestion.

(2)

Qualitative research.

(2)

(2)

Relations publiques.

(2)

Senses and sensation.

(2)

Success in business -- South Africa.

(2)

Accounting -- Problems, exercises, etc.

(1)

(1)

Added Value (Firm)

(1)

Advertising -- Brand name products -- Pictorial works.

(1)

Advertising -- Brand name products -- South Africa.

(1)

Advertising -- Forecasting.

(1)

Advertising campaigns -- Anecdotes.

(1)

Advertising campaigns.

(1)

Advertising media planning.

(1)

(1)

(1)

Afrique du Sud -- Histoire -- 1994-

(1)

Afrique du Sud -- Politique culturelle.

(1)

Afrique du Sud -- Relations raciales.

(1)

Anti-apartheid movements -- South Africa.

(1)

Architecture -- Economic aspects.

(1)

Architecture, Modern -- 20th century.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

Art deco (Architecture)

(1)

(1)

(1)

Art sud-africain -- 20e siècle.

(1)

Art, Modern -- 20th century -- Collectors and collecting.

(1)

Art, Modern -- 21st century -- Collectors and collecting.

(1)

Art, Modern -- Collectors and collecting.

(1)

Art, South African -- 20th century.

(1)

Arts -- Practice.

(1)

Arts -- Research.

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Case Studies.

(1)

Brand name products -- Developing countries.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Public opinion.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa

(1)

Brand name products -- South Africa -- History.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand name products -- United States -- Management.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products -- Valuation.

(1)

Brand name products Valuation Management United States

(1)

Branding (Marketing) -- Developing countries.

(1)

Branding (Marketing) -- Social aspects.

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Bruce Mau Design -- Catalogs.

(1)

Bruce Mau Design.

(1)

Business and Management.

(1)

Business ethics.

(1)

Business names -- Catalogs.

(1)

Business names -- Management.

(1)

C# (Computer program language)

(1)

CERN Accelerator School.

(1)

(1)

(1)

(1)

Chemistry, Analytic -- Popular works.

(1)

(1)

Clothing trade.

(1)

Commercial art -- Canada -- History -- 20th century -- Catalogs.

(1)

Communication in politics -- Africa.

(1)

Communication in politics.

(1)

Communication politique -- Afrique.

(1)

(1)

Compétitivité.

(1)

Comunicación social.

(1)

(1)

Consommateurs -- Comportement.

(1)

Consumer satisfaction.

(1)

Consumers -- Psychology.

(1)

Corporate culture.

(1)

Corporate image -- Catalogs.

(1)

Corporations -- Growth.

(1)

Corporations -- Public relations.

(1)

Créativité dans les affaires.

(1)

Customer loyalty.

(1)

Customer relations -- Management.

(1)

Customer services.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Decoration and ornament -- History -- 20th century.

(1)

Decoration and ornament.

(1)

Decorative arts -- History -- 20th century.

(1)

Decorative arts.

(1)

Democracy -- Africa.

(1)

(1)

(1)

Design -- Amérique du Nord.

(1)

Design -- Histoire -- 20e siècle.

(1)

Design industriel -- Amérique du Nord.

(1)

Design industriel -- Gestion.

(1)

Designers -- Canada.

(1)

Démocratie -- Afrique.

(1)

Electronic commerce.

(1)

English poetry.

(1)

Entreprises -- Image.

(1)

(1)

(1)

European Organization for Nuclear Research.

(1)

Experiential research.

(1)

Export marketing -- Social aspects.

(1)

(1)

Feminist theory.

(1)

Finance and Accounting.

(1)

Future, The, in popular culture -- Pictorial works.

(1)

Generationskonflikter.

(1)

(1)

(1)

(1)

Graphic arts -- Canada -- History -- 20th century -- Catalogs.

(1)

Graphic arts -- Practice.

(1)

Graphic arts -- Vocational guidance.

(1)

Histoire -- Musées -- Afrique du Sud.

(1)

Historic sites -- Interpretive programs -- South Africa.

(1)

Historical museums -- South Africa.

(1)

Identity (Psychology)

(1)

Industrial design -- History -- 20th century.

(1)

Industrial design -- Management.

(1)

Information technology -- United States.

(1)

Informationsmanagement.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property Valuation Management United States

(1)

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Social aspects.

(1)

International economic relations.

(1)

International style (Architecture)

(1)

Internet -- Histoire.

(1)

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