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49.

Cover image for The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

by

Batchelor, Michaela.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

50.

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

by

Di Bartolo, Marianna

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

51.

Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

by

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

52.

Cover image for Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

by

Van Wyk, Shannon Roxanne.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

53.

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

by

Stokes, Kimbal.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

54.

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

by

Van Zyl, Lezje Eulize.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

55.

Cover image for Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

by

Throssell, Nick.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

56.

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

by

Mona, Azola.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

57.

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

by

Jordan, Dianne.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

58.

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

by

Mudde, Storm.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

59.

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

by

Fairlie, Emma-Jayne.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

60.

Cover image for An exploration of the concept of New Marketing and how it is changing the business world

An exploration of the concept of New Marketing and how it is changing the business world

An exploration of the concept of New Marketing and how it is changing the business world

by

Truter, Anje.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(137)

Independent Institute of Education. Vega School.

(20)

Independent Institute of Education. Vega School

(7)

The Independent Institute of Education (Vega School)

(5)

Armstrong, Gary (Gary M.)

(2)

(2)

Du Plooy-Cilliers, F. (Franzél)

(2)

Heller, Steven.

(2)

Independent Institute of Education.

(2)

Johnson, Michael, 1964-

(2)

Kotler, Philip.

(2)

Louw, M. (Marianne)

(2)

Parkin, Michael, 1939-

(2)

Peters, Thomas J.

(2)

Quirk eMarketing (Firm)

(2)

Robbins, Stephen P., 1943-

(2)

Smith, Hazel, 1950-

(2)

(2)

Stokes, Rob (eMarketing specialist)

(2)

(2)

Abrahamse, Kaylie.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Ayres, Ian, 1959-

(1)

Bale, Christian, 1974- actor.

(1)

Barry, Courtney Amber.

(1)

Basckin, Vivienne.

(1)

Batchelor, Michaela.

(1)

(1)

(1)

Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karle Marcell.

(1)

Bestley, Russell, author.

(1)

Bhoola, Chetna.

(1)

Biesenbach, Rinette.

(1)

Biggs, John B. 1934-

(1)

Black, P. A. (Philip A.)

(1)

Block, Stanley B.

(1)

Block, Stanley B. Foundations of financial management.

(1)

(1)

Botes, Herman, author.

(1)

Bothma, Neels, 1959-

(1)

Bovée, Courtland L.

(1)

Bowerman, Bruce L.

(1)

Bowerman, Bruce L. Applied statistics.

(1)

Boyd, Harper W.

(1)

(1)

Britchford, Tarryn.

(1)

Brown, Chloe Tara.

(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Burroway, Janet. author.

(1)

Burt, Sally, contributor.

(1)

Butterworth, Ashleigh.

(1)

Cale, John, composer (expression)

(1)

Carstens, Georgia Emma.

(1)

Carvalho, Carlos Vaz de, editor.

(1)

(1)

(1)

(1)

Christians, Kelly.

(1)

(1)

Clarke, Savanna.

(1)

Clerx, Humphrey

(1)

(1)

Coelho, António (António Fernando Vasconcelos Cunha Castro), editor.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

Coetzee, S. A., author, editor.

(1)

(1)

Costandius, Elmarie, author.

(1)

(1)

Crang, Phil, 1964-

(1)

Cressy, Anastacia

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Dafoe, Willem, actor.

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Jager, Karen.

(1)

De Villiers, Simone.

(1)

(1)

(1)

Deane, Alistair.

(1)

(1)

Di Bartolo, Marianna

(1)

Dollman, Samantha.

(1)

Du Plessis, Erik.

(1)

Duncan, Thomas.

(1)

(1)

Edward R. Pressman Film Corporation, production company.

(1)

Engelbrecht, Petra.

(1)

English, Jane, author, editor.

(1)

(1)

Erasmus-Kritzinger, Lisel, 1967-

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Farris, Paul W.

(1)

Ferreira, Mieke.

(1)

(1)

Fisher, Lauren.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Jan-Hendrick.

(1)

(1)

Freudenreich, O.

(1)

Fructus, Nicolas

(1)

Gaffoor, Shaakir.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

George, Jennifer M.

(1)

Giuricich, Gabriella.

(1)

(1)

Goodwin, Mark (Mark A.)

(1)

Granger, Vanessa.

(1)

(1)

Griffin, Olivia.

(1)

(1)

Hand, Michael L. (Michael Lawrence), 1953-

(1)

Hanley, Chris (Film producer), film producer.

(1)

Harrington, John, 1966-

(1)

Harrison, Jacqueline.

(1)

Harron, Mary, film director, screenwriter.

(1)

Hartzenberg, Trudi.

(1)

Hendricks, Erin.

(1)

Hirt, Geoffrey A.

(1)

(1)

Howarth, Claire.

(1)

(1)

Hughes, Sarah-Jane.

(1)

Husfeld, Marelie.

(1)

Independent institute of Education. Vega School.

(1)

Institute of Marketing Management (South Africa)

(1)

James Bennett Pty. Ltd.

(1)

Jansen, Jonathan D.

(1)

(1)

Jeanroy-Bertrand, Julien

(1)

Johns, Gary, 1946-

(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

Jordan, Dianne.

(1)

(1)

KOTLER, PHILIP. KELLER, KEVIN.

(1)

Kalavadakken, Jetto.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

Keller, Kevin Lane

(1)

Keown, Lisa Robyn.

(1)

King, Tayla Ann.

(1)

Klopper, H. B., 1974-

(1)

Kok, Brittney Tara.

(1)

Krame, Nicholas.

(1)

Krohnert, Michael

(1)

Krüger, Deirdré.

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

Landsberg, Emmerentia.

(1)

(1)

Leto, Jared, 1971- actor.

(1)

Liebenberg, Sybert.

(1)

Lions Gate Films, presenter.

(1)

Lions Gate Home Entertainment, publisher.

(1)

(1)

Lovelock, Christopher H.

(1)

Lucas, Josh, actor.

(1)

Mabasha, Phumzile.

(1)

(1)

Mahlangu, Thulani.

(1)

Malinzi, Agnes.

(1)

(1)

Marais, Liezel.

(1)

Marcus, Andrew (Film editor), editor of moving image work.

(1)

Maritz, Stefan.

(1)

Mathis, Samantha, actor.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

Matsolo, Sibongiseni.

(1)

McNally, Joe, 1952-

(1)

McNeil, Paul (Graphic designer), author.

(1)

McPetrie, Allan John.

(1)

(1)

Mesthrie, Rajend.

(1)

Metele, Chwayita.

(1)

Midgley, Michael

(1)

Milan Spears, Deanne.

(1)

Milan Spears, Deanne. Developing reading skills.

(1)

Millward Brown (Firm)

(1)

Mintzberg, Henry.

(1)

Modisane, Tshepang.

(1)

Moerdyk, A. P. (Alwyn Paul)

(1)

Mogashane, Lebogang.

(1)

Mokibe, Sharon Duduetsang.

(1)

Mokoena, Sello P., author.

(1)

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(7)

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(6)

(4)

(4)

Strategic planning.

(4)

Branding (Marketing)

(3)

(3)

Internet marketing.

(3)

(3)

Marketing -- Management.

(3)

Organizational behavior.

(3)

Art publicitaire.

(2)

Brand building -- Research -- South Africa

(2)

College readers.

(2)

Commercial art -- Study and teaching.

(2)

Commercial art.

(2)

Communication in marketing.

(2)

Corporations -- Finance.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Creative thinking.

(2)

Creative writing (Higher education)

(2)

Design -- Research.

(2)

(2)

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(2)

English language -- Business English.

(2)

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(2)

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(2)

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(2)

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(2)

Handbooks and manuals.

(2)

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(2)

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(2)

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(2)

(2)

Master of business administration degree.

(2)

Oral communication.

(2)

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(2)

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(2)

Probleemoplossing.

(2)

Problems and exercises.

(2)

(2)

(2)

(2)

Visual communication.

(2)

(2)

Written communication.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

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(1)

Academic writing.

(1)

Active learning.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Research -- South Africa

(1)

Advertising -- Research.

(1)

Afrikanische Sprachen.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Arabic fiction -- Egypt.

(1)

Arabic fiction -- Translations into English.

(1)

Art direction -- Vocational guidance.

(1)

Arts -- Practice.

(1)

Arts -- Research.

(1)

Arts graphiques.

(1)

(1)

Aufsatzsammlung.

(1)

Bedrijfsstatistiek.

(1)

Betriebliche Kennzahl.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- Management.

(1)

Brand name products -- Social aspects -- United States.

(1)

Brand name products.

(1)

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- South Africa.

(1)

Branding (Marketing) -- United States.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Business -- Research.

(1)

Business communication -- Problems, exercises, etc.

(1)

Business education -- Curricula.

(1)

Business education.

(1)

Business excellence.

(1)

(1)

(1)

Changement organisationnel -- Gestion.

(1)

Church marketing -- United States.

(1)

Classroom management -- Law and legislation -- South Africa.

(1)

Classroom management.

(1)

College graduates -- Employment -- United States.

(1)

College graduates -- Employment.

(1)

College teaching -- Australia -- Case studies.

(1)

College teaching -- Australia.

(1)

College teaching -- Great Britain -- Case studies.

(1)

College teaching -- Great Britain.

(1)

College teaching.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Commercial photography.

(1)

Commercial statistics.

(1)

(1)

Communication -- Study and teaching (Continuing education)

(1)

Communication en design.

(1)

Communication in design.

(1)

Communication in management.

(1)

Communication in organizations.

(1)

Communication in personnel management -- South Africa.

(1)

Communication in personnel management.

(1)

Communication visuelle.

(1)

Community development -- South Africa.

(1)

Community development.

(1)

Computer programming.

(1)

Consumer behavior.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Corporations -- Finance -- Handbooks, manuals, etc.

(1)

(1)

Creative ability in business.

(1)

Creative writing -- Handbooks, manuals, etc.

(1)

Creative writing.

(1)

Culture populaire - États-Unis - Histoire - 20e siècle.

(1)

Culture populaire -- États-Unis -- Histoire -- 20e siècle.

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Decision Making, Computer-Assisted.

(1)

Design -- Citizen participation.

(1)

Design -- Instruction and study.

(1)

Design -- Study and teaching.

(1)

(1)

Diagnosis, Computer-Assisted.

(1)

Digital revolution

(1)

(1)

(1)

Economic policy -- Citizen participation.

(1)

Economics -- Examinations, questions, etc.

(1)

Economics -- Problems, exercises, etc.

(1)

Education -- Marketing.

(1)

Education -- Research -- Methodology.

(1)

Education -- Teaching

(1)

Education and state -- South Africa.

(1)

Education and state.

(1)

Education, Higher -- Great Britain -- Evaluation.

(1)

Educational games.

(1)

Educational tests and measurements -- Great Britain.

(1)

(1)

Efficacité organisationnelle.

(1)

Egypt -- Social conditions -- Fiction.

(1)

(1)

Electronic commerce.

(1)

Electronic flash photography.

(1)

English fiction -- Translations from Arabic.

(1)

English language -- Rhetoric -- Problems, exercises, etc.

(1)

English language -- Usage -- Problems, exercises, etc.

(1)

English language -- Usage.

(1)

English language -- Writing.

(1)

Enseignement -- Travail en équipe.

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

Evidence-Based Medicine.

(1)

Examinations -- Great Britain -- Design and construction.

(1)

(1)

Executives -- Training of.

(1)

Experiential learning.

(1)

Experiential research.

(1)

(1)

(1)

(1)

Film adaptations.

(1)

Financial statements.

(1)

Flexibelt lärande.

(1)

Further education -- Teaching methods.

(1)

Gender, Transgender -- Research -- South Africa

(1)

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- Study and teaching.

(1)

(1)

(1)

Groepsgesprekken.

(1)

Groepsonderwijs.

(1)

Groepsprestaties.

(1)

Group Processes.

(1)

Group work in education.

(1)

(1)

Gruppenunterricht.

(1)

(1)

(1)

(1)

Human geography.

(1)

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