Research design : qualitative, quantitative, and mixed methods approaches

A designer's research manual : succeed in design by knowing your clients + understanding what they really need

How to research trends : move beyond trend watching to kick start innovation

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Creative research methods in the social sciences : a practical guide

Building strong brands through Action Research : a case study of the Humphry Baby brand

Understanding your users : a practical guide to user research methods

Research methodology : a step-by-step guide for beginners