The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Building strong brands through Action Research : a case study of the Humphry Baby brand

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?