Search Results for Social media

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37.

Fake news : falsehood, fabrication and fantasy in journalism

McNair, Brian, 1959- author.

This book was purchased using Patron Driven Acquisition: click here to find out more

Format:

Books

Publication Date

2018

Excerpt:

ideology' and 'ruling elites' in media has been appropriated by the alt-right, nationalists and populists

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38.

Digital marketing excellence : planning, optimizing and integrating online marketing

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

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39.

Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2017

Excerpt:

Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media

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40.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing

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41.

Public relations writing : strategies & structures

Newsom, Doug, author.

Format:

Books

Publication Date

2017

Excerpt:

includes an entire chapter devoted to writing for social media.

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42.

Practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2017

Excerpt:

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

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43.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

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44.

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

social media -- Public relations and democracy -- Community and society: corporate social responsibility

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45.

Android 6 for programmers : an app-driven approach, 3/E

Deitel, Paul J., author.

Format:

Books

Publication Date

2016

Excerpt:

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

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46.

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

Social media

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47.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

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48.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Digital media.

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