IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
141 Results Found Subscribe to search results
000000000000IIE
Print
50. 
Cover image for Social psychology
Social psychology
by 
Baron, Robert A.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Social influence: changing others' behavior -- Prosocial behavior: helping others -- Aggression: its
Available: Copies:
51. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
Available: Copies:
52. 
Cover image for Super crunchers : why thinking-by-numbers is the new way to be smart
Super crunchers : why thinking-by-numbers is the new way to be smart
by 
Ayres, Ian, 1959-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
analyzing massive databases at lightning speed to provide greater insights into human behavior. From Web
Available: Copies:
54. 
Cover image for Research companion to emotion in organizations
Research companion to emotion in organizations
Research companion to emotion in organizations
by 
Ashkanasy, Neal M., 1945-
Format: 
Books
Publication Date 
2008
Excerpt: 
Organizational behavior.
Available: Copies:
55. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
57. 
Cover image for Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
58. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the
Available: Copies:
59. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
Available: Copies:
60. 
Cover image for Visual communication : integrating media, art and science
Visual communication : integrating media, art and science
by 
Williams, Rick.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-d.html
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
visual and media literacy as core to communication, understanding, and behavior. A comprehensive text for
Available: Copies:
Limit Search Results
Access Level
Author
Arens, William F.
(2)
Baron, Robert A.
(2)
Bergh, Ziel C.
(2)
Donnelly, James H.
(2)
Du Plessis, P. J. (Phillipus Jacobus), 1943-
(2)
Format
Item Category 1
Material Type
Language
English
(141)
Library
Publication Date
Subject
Organizational behavior.
(25)
Consumer behavior.
(21)
Marketing.
(11)
Advertising.
(6)
Leadership.
(6)
Item Available
Advanced Search Location