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Marketing research

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Fundatmentals of Data -- CHAPTER 17 Hypothesis Testing: Basic Concepts and Tests of Associations -- CHAPTER 18

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The law of evidence in South Africa : basic principles : procedural law

Bellengère, Adrian.

Format:

Books

Publication Date

2013

Excerpt:

General introduction -- Basic concepts -- Kinds of evidence -- Methods of presentation of evidence

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Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

concepts and theories used in media studies.

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Cover image for Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short stories

Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short stories

Wolff, Jurgen, 1956-

Format:

Books

Publication Date

2012

Excerpt:

Your writing coach : from concept to character, from pitch to publication everything you need to

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

The advertising concept book : think now, design later : a complete guide to creative ideas

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Graphic design thinking : beyond brainstorming

Lupton, Ellen.

Format:

Books

Publication Date

2011

Excerpt:

The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem

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Compositing visual effects : essentials for the aspiring artist

Wright, Steve, 1947-

Format:

Books

Publication Date

2011

Excerpt:

Put the essential concepts & techniques of digital compositing to work for you without the need of

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Destination brands : managing place reputation

Morgan, Nigel.

Format:

Books

Publication Date

2011

Excerpt:

case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how

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Graphic design school : the principles and practices of graphic design

Dabner, David.

Format:

Books

Publication Date

2010

Excerpt:

-from understanding the basics to devising an original concept and creating successful finished designs; examples are

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10.

Organisational behaviour : global and Southern African perspectives

Robbins, Stephen P., 1943-

Format:

Electronic Resources

Publication Date

2009

Excerpt:

and individual decision making -- Basic motivation concepts -- Motivation: from concepts to

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11.

Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

brand building concepts to dramatically improve their strategies.

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12.

A designer's research manual : succeed in design by knowing your clients and what they really need

Visocky O'Grady, Jennifer.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474

Format:

Books

Publication Date

2006

Excerpt:

watching you -- Methods of research -- Big concepts in research : a macro view -- Research strategies and

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