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49. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
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50. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
by 
Schiffman, Leon G. Consumer behaviour 4th ed.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.
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52. 
Cover image for Bounded rationality and industrial organization
by 
Spiegler, Ran.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies:
54. 
Cover image for E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies:
55. 
Cover image for How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Young adult consumers.
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by 
Kardes, Frank R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior : science and practice / Kardes, Frank R.
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58. 
Cover image for Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
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by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Neuromarketing : exploring the brain of the consumer / Zurawicki, Leon.
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60. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.
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