6: Competitive advantage through product -- Learning objectives -- Introduction -- Generic

Importance Of Planning -- Chapter 4 Improving Cost Performance -- Chapter 5 Ten Things To Do -- Chapter 6

-- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain

business-unit level -- ch. 6 Corporate-level strategy and restructuring -- ch. 7 Strategy implementation

growth regime; 6. Grafting the Tefal model: astonishing performance from an innovative start-up; Part III

-- 6. Requirements analysis -- 7. Solution assessment & validation -- 8. Underlying competencies -- 9

. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The

Enterprise in Economic Development -- 6. The Role of Management, Enterprise, and Technology in the Wealth of

Food - A Lightning Rod for Big Food Protest -- Ch. 6. Issues Communication -- Vignettes: Activists

. Developing the Strategic Plan -- 6. Selecting the Target Audience -- 7. Understanding Target Audience

Competition -- 4. Networks -- Pt. II. The Organizational Landscape -- 5. Organizational Dynamics -- 6

behaviour -- 4. Recent trends in infrastructure-based sectors -- 5. The EU-US 2007 Open Skies Treaty -- 6