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49. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
51. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
52. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
segmentation ; International market segmentation -- Understanding markets. Marketing information and research
Available: Copies:
53. 
Cover image for Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing
Available: Copies:
54. 
Cover image for Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
importance of media literacy ; Making sense of research on media effects and media culture ; The business of
Available: Copies:
by 
Ioannou, Sophia.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on
Available: Copies:
57. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising theory / Rodgers, Shelly.
Available: Copies:
58. 
Cover image for Mediawriting : print, broadcast, and public relations
by 
Whitaker, Wayne R., 1940-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
Available: Copies:
59. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
60. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
Available: Copies:
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