Exploring public relations : global strategic communication / Tench, Ralph, author.

, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision

-- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

Media/impact : an introduction to mass media / Biagi, Shirley, author.

Digital media and innovation : management and design strategies in communication / Gershon, Richard

Political scandal, corruption, and legitimacy in the age of social media / Çakır-Demirhan, Derya

Digital media -- Political aspects.

Data communications and computer networks : a business user's approach / White, Curt M.

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events