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25. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
26. 
Cover image for Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
-market strategies7. New product development strategies 8. Penetration marketing strategies 9. Market development
Available: Copies:
27. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
Development: Amartya Sen -- Map 3.3 Average Annual Growth Rate in GDP per Capita, 2002--2011 -- Map 3.4 Human
Available: Copies:
28. 
Cover image for The price of global health : drug pricing strategies to balance patient access and the funding of innovation
by 
Schoonveld, Ed.
Format: 
Books
Publication Date 
2015
Excerpt: 
development -- Payer segmentation -- Key situation factors : the podium approach -- The best price framework
Available: Copies:
29. 
Cover image for Optimization of supply chain management in contemporary organizations
by 
Sabri, Ehap H., 1967- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
management, and strategy development"--
Available: Copies:
30. 
Cover image for Business and the greater good : rethinking business ethics in an age of crisis
by 
Ims, Knut Johannessen, 1951- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
business ethics and the development of ethical competence. This book will be an essential point of
Available: Copies:
31. 
Cover image for Developmental macroeconomics : new developmentalism as a growth strategy
by 
Pereira, Luiz Carlos Bresser.
Format: 
Books
Publication Date 
2015
Excerpt: 
Developmental macroeconomics : new developmentalism as a growth strategy / Pereira, Luiz Carlos
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32. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
33. 
Cover image for Professional application lifecycle management with Visual Studio® 2013
by 
Gousset, Mickey, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Application software -- Development.
Available: Copies:
by 
Prem Vrat, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy -- Source selection, performance rating, and development -- Value analysis for material cost
Available: Copies:
35. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy -- Mobile site development -- Building your app -- Social media and mobile -- Mobile search21
Available: Copies:
36. 
Cover image for Global Business Today
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2014
Excerpt: 
structure of international business -- The strategy of international business -- Entering foreign markets
Available: Copies:
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