Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising as Topic.

Internet marketing.

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

Internet advertising.

-- advertising as a bounty system -- Media and culture. Media as custodians of cultural tradition -- Media and

design basics. Visual design and coding ; The languages of the internet ; The building blocks of a web

implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving

Internet advertising.

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E