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1.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Video disc

Publication Date

2009

Excerpt:

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

Available: Copies:

2.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

The Prentice Hall international series in marketing

Available: Copies:

3.

Cover image for International marketing

International marketing

International marketing

by

Terpstra, Vern.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008876465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

International marketing / Terpstra, Vern.

Available: Copies:

4.

Cover image for International marketing

International marketing

by

Terpstra, Vern.

Format:

Books

Publication Date

1997

Excerpt:

International marketing / Terpstra, Vern.

Available: Copies:

5.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2019

Excerpt:

Digital marketing : strategey, implementation and practice

Available: Copies:

6.

Cover image for Marketing research

Marketing research

by

Cooper, Donald R.

Format:

Electronic Resources

Publication Date

2006

Excerpt:

The McGraw-Hill/Irwin series in marketing

Available: Copies:

7.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

8.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

9.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

10.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html

Format:

Books

Publication Date

2000

Excerpt:

The Irwin/McGraw-Hill series in marketing

Available: Copies:

11.

Cover image for International marketing

International marketing

International marketing

by

Czinkota, Michael R.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97066269-b.html

Format:

Books

Publication Date

1998

Excerpt:

International marketing / Czinkota, Michael R.

Available: Copies:

12.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

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1 .. 3 4 5 6 7 .. 245

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Author

Kotler, Philip.

(55)

Independent Institute of Education. Vega School of Brand Leadership.

(33)

Cant, M. C. (Michael Colin), 1957-

(20)

McDonald, Malcolm.

(20)

Aaker, David A.

(16)

Machado, Ricardo.

(15)

McCarthy, E. Jerome (Edmund Jerome)

(15)

McDaniel, Carl, Jr., 1941-

(14)

Armstrong, Gary (Gary M.)

(13)

Schiffman, Leon G.

(13)

Strydom, J. W. (Johan Wilhelm), 1952-

(13)

Zikmund, William G.

(13)

(12)

Lamb, Charles W.

(12)

Perreault, William D.

(12)

Peter, J. Paul.

(12)

(12)

Belch, George E. (George Edward), 1951-

(11)

Chartered Institute of Marketing.

(11)

Czinkota, Michael R.

(11)

(11)

Hair, Joseph F.

(11)

Hawkins, Del I.

(11)

Institute of Marketing Management.

(11)

Cateora, Philip R.

(10)

Cravens, David W.

(10)

Kotler, Philip, author.

(10)

Walker, Orville C.

(10)

Belch, Michael A.

(9)

Churchill, Gilbert A.

(9)

Futrell, Charles.

(9)

Kanuk, Leslie Lazar.

(9)

Ronkainen, Ilkka A.

(9)

Abratt, Russell.

(8)

(8)

(8)

Clow, Kenneth E.

(8)

Institute of Marketing.

(8)

Malhotra, Naresh K.

(8)

Pitt, Leyland F.

(8)

Shimp, Terence A.

(8)

(8)

American Marketing Association.

(7)

Arens, William F.

(7)

(7)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(7)

Independent Institute of Education. Vega School.

(7)

(7)

McDaniel, Carl, Jr., 1941- author.

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

(7)

Tuten, Tracy L., 1967- author.

(7)

(6)

(6)

Brink, A. (Annekie)

(6)

Cant, M. C. (Michael Colin), 1957- editor.

(6)

Cohen, William A., 1937-

(6)

Coney, Kenneth A.

(6)

Dibb, Sally, 1963-

(6)

Engel, James F.

(6)

Gates, Roger H., 1942-

(6)

Graham, John L.

(6)

Hennessey, Hubert D.

(6)

Jeannet, Jean-Pierre.

(6)

Keller, Kevin Lane, 1956-

(6)

Kurtz, David L.

(6)

Lindström, Martin, 1970-

(6)

Lovelock, Christopher H.

(6)

Perreault, William D., Jr.

(6)

Stanton, William J.

(6)

Tanner, John F.

(6)

Van Heerden, Neels, 1957-

(6)

Advertising Media Association of South Africa.

(5)

Babin, Barry J.

(5)

(5)

Bush, Robert P.

(5)

Chaffey, Dave, 1963-

(5)

(5)

Donnelly, James H.

(5)

Duncan, Tom (Thomas R.)

(5)

(5)

(5)

Hill, Charles W. L.

(5)

Hutt, Michael D.

(5)

Jain, Subhash C., 1942-

(5)

Jobber, David, 1947-

(5)

Jooste, C. J. (Christiaan Johannes), 1947-

(5)

Keegan, Warren J.

(5)

Kerin, Roger A.

(5)

Koekemoer, Ludi.

(5)

Levinson, Jay Conrad.

(5)

Moore, Carlos W.

(5)

Mullins, John W. (John Walker)

(5)

Ortinau, David J.

(5)

(5)

(5)

Quirk eMarketing (Firm)

(5)

Scarborough, Norman M.

(5)

Schneider, Gary P., 1952-

(5)

Seitel, Fraser P.

(5)

Speh, Thomas W.

(5)

Stokes, Rob (eMarketing specialist)

(5)

Tassiopoulos, Dimitri.

(5)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Berndt, A. (Adele), 1966-

(4)

Blackwell, Roger D.

(4)

Boone, Louis E.

(4)

Boshoff, Christo, editor.

(4)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(4)

Bowen, John (John T.), 1948-

(4)

Boyd, Harper W.

(4)

Bradley, Frank, 1942-

(4)

Bromfield, Derek.

(4)

CAM Foundation.

(4)

Chaffey, Dave, 1963- author.

(4)

Chisnall, Peter M.

(4)

(4)

Diggines, Colin.

(4)

Etzel, Michael J.

(4)

George, Richard

(4)

Hill, Charles W. L., author.

(4)

Holloway, J. Christopher.

(4)

Independent Institute of Education. Vega School

(4)

Johnston, Mark W.

(4)

(4)

Kumar, V., 1957-

(4)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(4)

Lowe, Robin, 1945-

(4)

Makens, James C.

(4)

Makhitha, K. M.

(4)

Marshall, Greg W.

(4)

Moriarty, Sandra E. (Sandra Ernst)

(4)

Nieuwenhuizen, C. (Cecile)

(4)

Petty, J. William, 1942-

(4)

Reed, Peter W., 1944-

(4)

Roberts, Kevin, 1949-

(4)

Rudansky-Kloppers, Sharon.

(4)

Sargeant, Adrian.

(4)

Shank, Matthew D.

(4)

Simkin, Lyndon, 1961-

(4)

Smith, P. R. (Paul Russell), 1957-

(4)

Solomon, Michael R., author.

(4)

TV Choice Productions.

(4)

Van Rensburg, Mari Jansen.

(4)

Walker, Bruce J.

(4)

(4)

Wolff, Jurgen, 1956-

(4)

Zimmerer, Thomas.

(4)

Zimmerman, Jan.

(4)

Abratt, Russell

(3)

Alsemgeest, Liezel.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Armstrong, Gary (Gary M.), author.

(3)

Armstrong, Gary.

(3)

Babin, Barry J., author.

(3)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(3)

Bearden, William O., 1945-

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

Berry, Michael J. A.

(3)

Beverland, Michael, author.

(3)

(3)

Blythe, Jim, author.

(3)

Botha, Stephné.

(3)

(3)

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Brierley, Sean, 1966-

(3)

(3)

(3)

Burnett, John, 1944-

(3)

(3)

(3)

Cateora, Philip R

(3)

Chadwick, Simon, 1964-

(3)

Chopra, Sunil, 1960-

(3)

Cooper, Scott W.

(3)

Cronje, G. J. de J.

(3)

D'Alessandro, Steven, author.

(3)

D'Amico, Michael.

(3)

(3)

(3)

(3)

(3)

Doyle, Peter, 1943-2003.

(3)

Dwyer, F. Robert.

(3)

(3)

Egan, John, 1952-

(3)

Elliott, Roger (Associate professor), author.

(3)

Erasmus, Barney.

(3)

Evans, Martin (Martin J.)

(3)

Ferrell, O. C., author.

(3)

Fielding, M. L. (Michael L.)

(3)

Frost, Raymond, 1960-

(3)

(3)

Goldblatt, Joe Jeff, 1952-

(3)

Grant, John, 1964-

(3)

Hackley, Christopher E.

(3)

Format

(2684)

(139)

Electronic Resources

(57)

(23)

(17)

(8)

(3)

Item Category 1

Material Type

Language

(2686)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(450)

Marketing -- Management.

(219)

Branding (Marketing)

(210)

Internet marketing.

(168)

Marketing research.

(160)

Consumer behavior.

(117)

(116)

Communication in marketing.

(94)

Brand name products.

(73)

(64)

Strategic planning.

(63)

Marketing -- South Africa.

(57)

Export marketing.

(55)

Relationship marketing.

(44)

Electronic commerce.

(42)

Sales promotion.

(41)

Customer relations.

(38)

Brand name products -- Management.

(37)

Small business -- Management.

(37)

(36)

Public relations.

(34)

Tourism -- Marketing.

(34)

Entrepreneurship.

(33)

Export marketing -- Management.

(32)

Product management.

(31)

(31)

Marketing -- South Africa -- Management.

(30)

(29)

(29)

Marketing -- Decision making.

(28)

Industrial management.

(27)

(27)

Social marketing.

(27)

Success in business.

(27)

Marketing -- Planning.

(25)

Online social networks.

(24)

Advertising -- Brand name products.

(23)

Internet advertising.

(23)

Marketing research -- South Africa.

(23)

Motivation research (Marketing)

(23)

Branding (Marketing) -- South Africa.

(22)

Service industries -- Marketing.

(21)

Direct marketing.

(20)

(20)

Sales management.

(20)

Hospitality industry -- Marketing.

(19)

Marketing -- Management -- Case studies.

(19)

Marketing -- Psychological aspects.

(19)

Advertising -- South Africa.

(18)

(18)

International business enterprises -- Management.

(18)

(18)

Industrial marketing.

(17)

Marketing -- South Africa -- Case studies.

(17)

Marketing channels -- Management.

(17)

Sports administration.

(17)

Customer relations -- Management.

(16)

Marketing -- Social aspects.

(16)

Marketing channels.

(16)

Physical distribution of goods -- Management.

(16)

Target marketing.

(16)

(16)

Export marketing -- Management -- Case studies.

(15)

International business enterprises.

(15)

Social responsibility of business.

(15)

Consumers' preferences.

(14)

Corporate image.

(14)

Marketing -- Case studies.

(14)

New business enterprises -- Management.

(14)

Social media -- Economic aspects.

(14)

Sports -- Marketing.

(14)

Advertising media planning.

(13)

International trade.

(13)

(13)

Strategisch management.

(13)

Business communication.

(12)

Business enterprises -- Computer networks.

(12)

Consumers -- Research.

(12)

Customer services.

(12)

Internationale marketing.

(12)

Internationales Marketing.

(12)

Tourism -- Management.

(12)

Authorship -- Marketing.

(11)

Business logistics.

(11)

Business planning.

(11)

Consumer behavior -- United States.

(11)

(11)

Fashion merchandising.

(11)

Market segmentation.

(11)

Marketing -- Periodicals.

(11)

Marketing research -- Case studies.

(11)

Marketing research -- Methodology.

(11)

Professions -- Marketing.

(11)

(11)

Special events -- Management.

(11)

Creative ability in business.

(10)

Green marketing.

(10)

(10)

Marketing -- Gestion.

(10)

Marketing -- Textbooks.

(10)

(10)

Small business marketing.

(10)

Strategisches Management.

(10)

(10)

Web sites -- Design.

(10)

(9)

Brand name products -- Marketing -- Management.

(9)

Consumers -- Psychology.

(9)

Customer services -- Management.

(9)

Industrial marketing -- Management.

(9)

Marktforschung.

(9)

New business enterprises.

(9)

(9)

Organizational effectiveness.

(9)

(9)

Small business -- South Africa -- Management.

(9)

Strategic planning -- Case studies.

(9)

Verbraucherverhalten.

(9)

Advertising copy.

(8)

(8)

Business ethics.

(8)

Competition, International.

(8)

Consumer behavior -- South Africa.

(8)

Corporate culture.

(8)

Information technology -- Management.

(8)

Interactive marketing.

(8)

Management information systems.

(8)

Marketing -- Data processing.

(8)

Mass media -- South Africa.

(8)

New products -- Management.

(8)

Online social networks -- Economic aspects.

(8)

(8)

Tourisme -- Marketing.

(8)

Viral marketing.

(8)

Advertising -- Social aspects.

(7)

Advertising campaigns.

(7)

Brand name products -- Marketing.

(7)

Business networks.

(7)

Communication in management.

(7)

Communication in organizations.

(7)

Consultants -- Marketing.

(7)

Consumer satisfaction.

(7)

Customer loyalty.

(7)

(7)

Entrepreneurship -- South Africa.

(7)

Industrial marketing -- Management -- Case studies.

(7)

Internet marketing -- South Africa.

(7)

(7)

(7)

Marketing -- Management -- Textbooks.

(7)

Marketing -- Moral and ethical aspects.

(7)

Marketingmanagement.

(7)

Materials management.

(7)

(7)

Special events -- Marketing.

(7)

(7)

Tourism -- South Africa -- Marketing.

(7)

Trademarks -- Design.

(7)

Word-of-mouth advertising.

(7)

Advertising -- Psychological aspects.

(6)

Aufsatzsammlung.

(6)

(6)

Behavior modification.

(6)

Brand name products -- Case studies.

(6)

Brand name products -- South Africa.

(6)

Business consultants.

(6)

Business enterprises -- Finance.

(6)

(6)

(6)

Consumer behavior -- Cross-cultural studies.

(6)

Consumers' preferences -- South Africa.

(6)

(6)

Electronic commerce -- Management.

(6)

Food service management.

(6)

(6)

Hospitality industry -- South Africa -- Marketing.

(6)

Industrial management -- South Africa.

(6)

Industrial marketing -- Case studies.

(6)

Industrial procurement.

(6)

Internet marketing -- Case studies.

(6)

Market surveys -- United States.

(6)

Marketing -- Australia -- Periodicals.

(6)

Marketing -- Philosophy.

(6)

Marketing -- United States.

(6)

Marketingforschung.

(6)

Mass media and business.

(6)

Mobile commerce.

(6)

Multilevel marketing.

(6)

Organizational change.

(6)

(6)

Small business -- United States -- Management.

(6)

Small business.

(6)

Special events -- South Africa -- Management.

(6)

Academic writing.

(5)

Advertising media planning -- South Africa.

(5)

Brand name products -- Forecasting.

(5)

Branding (Marketing) -- Case studies.

(5)

Business -- Data processing.

(5)

Business names.

(5)

Business writing.

(5)

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