Indiana University, this book provides concrete examples from twenty institutions that other colleges and

advanced concepts in a clear, concrete, and readable style." "The text offers students and practitioners in

-- Scrutinize your verbs; keep them active -- Limit modifiers -- Appeal to the senses -- Use concrete details

the rhetoric of the modernization project. The authors adopt critical analysis of concrete processes

"This book, through case studies and concrete examples, provides the most detailed analysis of

research; and abundant, concrete examples from the best research literature."--BOOK JACKET.

, anecdotes, personal inventories, illustrations, and concrete exercises, making it perfect for general

"The fourth edition is a significant update. The book's emphasis has always been on concrete steps

"For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete

concrete illustrations and real-world case studies on how the approach can be put into practice. It shows