interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a

Electronic media research series

-- Employee relations -- Community relations -- Government relations -- Consumer relations -- International

Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing

Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.

bone marrow match for a friend, raising millions for cancer research, or electing the current president

Sensory marketing : research on the sensuality of products / Krishna, Aradhna.

Brands and brand management : contemporary research perspectives / Loken, Barbara.

Consumers -- Attitudes.

The field of marketing -- The marketing environment -- Marketing research -- Consumer and business

Consumer research.

Counseling and educational research : evaluation and application / Houser, Rick.