-mail, Web browsing, location-based mapping, Google Calendar and Google Docs, hundreds of readily available

Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web

pitch the media --22. Search engine marketing -- Making the first page on Google -- Search engine

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful

: Evaluating Thomson ISI Web of Science -- Chapter 15: A Google Scholar h-index for journals -- Chapter 16

Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules

: Google, Inc -- 2005 -- Part 2: Strategy formulation -- The business vision and mission -- The external

Google <a href="http://books.google.com/books?id=7BZlAAAAMAAJ">http://books.google.com/books?id=7

Google <a href="http://books.google.com/books?id=O71wAAAAMAAJ">http://books.google.com/books?id=O71

want - leather seats, personal televisions, online ticketing - to Google's customer-based strategy for

<a href="http://www.google.com/">Google</a>

Part I. E-Marketing in Context: 1. The big picture: the Google story; 2. Strategic E-marketing: the