The social media handbook : policies and best practices to effectively manage your organization's

Music, social media and global mobility : MySpace, Facebook, YouTube / Mj²s, Ole J.

, social media, and mobile / Proulx, Mike.

Social media and public relations : eight new practices for the PR professional / Breakenridge

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

The conversation company : boost your business through culture, people and social media / Van

Media, society, world : social theory and digital media practice / Couldry, Nick.

Share this : the social media handbook for PR professionals / Waddington, Stephen.

Internet and surveillance : the challenges of Web 2.0 and social media / Fuchs, Christian, 1976-

Writing skills for public relations : style and technique for mainstream and social media / Foster

The social media strategist : build a successful program from the inside out / Barger, Christopher.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs