strategy, planning and competition -- Use information to drive marketing -- Manage marketing information

Strategic planning.

-- Administrative and managerial functions of municipalities: policy making and planning -- Financial administration

approaches -- Part Two: Main steps in research -- 4. Getting started: Planning a research project and getting

-- Professional ethics and confidentiality -- Red flags to note -- Checklist for assessment planning -- pt. 3

. Managing tourism activities. Planning and managing the tourist experience ; Tourist health and safety

-- Planning, organising and constructing messages for organisations -- Corporate image and corporate identity

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

-- Planning, organising and constructing messages for organisations -- Corporate image and corporate identity

Contents note continued: B. Planning how to conduct the study -- Step II Conceptualising a research

-to-business (B2B) marketing -- Stakeholders in Relationship Marketing -- The management of CRM -- Planning a CRM

Strategic planning -- Case studies.