Advertising copy.

exposure -- Evaluating media messages -- The world of advertising -- Online kids -- Questioning media

BUSINESS & ECONOMICS -- Advertising & Promotion.

Advertising media planning.

Hospitality and marketing -- The market -- Products -- Branding -- Advertising -- How to create

-- Integrated marketing communications and international advertising -- Personal selling and sales management

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Advertising.

in brochures and magazines, advertising, corporate identity, television and electronic media, and the