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37. 
Cover image for It's not just PR : public relations in society
It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Nazi anti-tobacco campaign -- Mixing social and policy changes : direct-to-consumer advertising and big
Available: Copies:
39. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
Available: Copies:
40. 
Cover image for Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
41. 
Cover image for The small business bible : everything you need to know to succeed in your small business
The small business bible : everything you need to know to succeed in your small business
by 
Strauss, Steven D., 1958-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Legal ease II -- Successful advertising strategies -- Marketing muscle -- Your web presence -- Exodus
Available: Copies:
42. 
Cover image for E-commerce : a southern Africa perspective
E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
43. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
Available: Copies:
44. 
Cover image for Managing e-commerce
Managing e-commerce
by 
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet advertising.
Available: Copies:
45. 
Cover image for Public relations : contemporary issues and techniques
Public relations : contemporary issues and techniques
Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html
Format: 
Books
Publication Date 
2004
Excerpt: 
relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public
Available: Copies:
46. 
Cover image for Internet marketing
Internet marketing
by 
Hofacker, Charles F.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner
Available: Copies:
47. 
Cover image for Critical reading and writing : an introductory coursebook
Critical reading and writing : an introductory coursebook
by 
Goatly, Andrew, 1950-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/99016628-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
the text -- Introduction to Part Three. Chapter 7. Advertising and consumerism -- Chapter 8. Fiction
Available: Copies:
48. 
Cover image for Marketing management
Marketing management
by 
Strydom, J. W. (Johan Wilhelm), 1952-
Format: 
Books
Publication Date 
2000
Excerpt: 
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
Available: Copies:
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Bowen, John (John T.), 1948-
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