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1. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
-sensitive factors such as intrinsic and created brand contact points; the integration of mass, interactive and
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2. 
Cover image for Media policy and ethics
Media policy and ethics
Media policy and ethics
by 
Oosthuizen, Lucas M.
Format: 
Books
Publication Date 
1989
Excerpt: 
Mass media -- Moral and ethical aspects -- South Africa.
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Maggs, Jeremy.
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Advertising Media Association of South Africa.
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O'Shaughnessy, Michael, 1951-
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Belter, Luisa.
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Mass media -- South Africa.
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