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2. 
Cover image for UX for the web : build websites for user experience and usability
UX for the web : build websites for user experience and usability
UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to
Available: Copies:
3. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
4. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
The rise of experience -- The psychology of engagement -- Developing an experiential strategy
Available: Copies:
5. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The
Available: Copies:
6. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis
Available: Copies:
7. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
8. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about
Available: Copies:
9. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it
Available: Copies:
10. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
11. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Part One: Strategy. Creating an Advertising Strategy ; Researching Your Client's Product
Available: Copies:
12. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
communication, corporate communication, etc. ; in determining and implementing strategy, operations and
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Kotler, Philip.
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Armstrong, Gary (Gary M.)
(4)
Kotler, Philip, author.
(4)
Strickland, A. J. (Alonzo J.)
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