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1. 
Cover image for The culture of connectivity : a critical history of social media
The culture of connectivity : a critical history of social media
The culture of connectivity : a critical history of social media
by 
Dijck, José van.
Format: 
Books
Publication Date 
2013
Excerpt: 
sociality -- Facebook and the imperative of sharing -- Twitter and the paradox of following and trending
Available: Copies:
2. 
Cover image for Tweets and the Streets : Social Media and Contemporary Activism.
Tweets and the Streets : Social Media and Contemporary Activism.
Tweets and the Streets : Social Media and Contemporary Activism.
by 
Gerbaudo, Paolo.
Format: 
Books
Publication Date 
2012
Excerpt: 
Twitter
Available: Copies:
3. 
Cover image for Computers and creativity
Computers and creativity
by 
Plotkin, Robert, 1971-
Format: 
Books
Publication Date 
2012
Excerpt: 
Processors -- Research and Writing in the Computer Age -- Blogging -- Tweeting on Twitter -- Online
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4. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and
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5. 
Cover image for Writing skills for public relations : style and technique for mainstream and social media
Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2012
Excerpt: 
and brands -- Easy set-up for your Twitter account -- Facebook - the PR marketing platform
Available: Copies:
6. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
sins -- How Twitter changed my business -- Tassimo -- Local Twitter -- Domino's: word of mouth, mouths
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7. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
11: How to: engage customers with Facebook pages and Twitter -- Overview of Twitter and Facebook
Available: Copies:
8. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
branding -- The Horse Twitterer -- Connecting with fans -- How Amanda Palmer made $11,000 on Twitter in two
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9. 
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
facebook -- Create credibility on linkedin -- Tap into Twitter -- Jack into the matrix -- Pass it on -- Get
Available: Copies:
10. 
Cover image for Sports media : transformation, integration, consumption
Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
sports on Twitter / Lauren Reichart Smith -- Sport, identities, and consumption: The construction of
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11. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger
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12. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
culture of Facebook, Twitter, and other popular online platforms. Shows exactly what to automate and
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Independent Institute of Education. Vega School of Brand Leadership.
(5)
Fuchs, Christian, 1976- author.
(2)
Schaefer, Mark W.
(2)
Stratten, Scott.
(2)
Aaker, Jennifer Lynn.
(1)
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Social media.
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Internet marketing.
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Online social networks.
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Twitter.
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Facebook (Electronic resource)
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