Consumers -- Research.

Evaluation research (Social action programs)

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

success. This first section shows how to research products, understand consumer behavior, analyze

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives

inspire future research. The main themes covered include consumer theory, the theory of the firm, the

Consumer behaviour / Blythe, Jim.

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

The essentials of marketing research / Silver, Lawrence S., 1948-

-- Understanding the consumer -- Research topics -- The Charts -- Demographics -- Record categorization

Young adult consumers.