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49.

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

by

Nxumalo, Lungile Zenda.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19398.2)

Available: Copies:

50.

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

by

Mdluli, Mbali Sharon.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19399.2)

Available: Copies:

51.

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

by

Rankhododo, Tondani.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19400.2)

Available: Copies:

52.

Cover image for The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

by

Nxumalo, Bongiwe Samukelisiwe.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19401.2)

Available: Copies:

53.

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

by

Phogole, Karabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19402.2)

Available: Copies:

54.

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

by

Skhosana, Nkosinathi.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19406.2)

Available: Copies:

55.

Cover image for Shopper marketing in South Africa

Shopper marketing in South Africa

Shopper marketing in South Africa

by

Purdy, Carolyn.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19413.2)

Available: Copies:

56.

Are international fashion retailers taking aim at Mr Price based brand equity?

Are international fashion retailers taking aim at Mr Price based brand equity?

by

Semenya, Kagiso.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19414.2)

Available: Copies:

57.

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

by

Bickel, Julia.

Format:

Manuscript

Publication Date

2016

Excerpt:

XX(19572.2)

Available: Copies:

58.

The analysis of the Sophiatown brand development

The analysis of the Sophiatown brand development

by

Young, Alicia.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18653.2)

Available: Copies:

59.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18841.2)

Available: Copies:

60.

Creating shared value and brand sustainability : a South African advertising industry analysis

Creating shared value and brand sustainability : a South African advertising industry analysis

by

Barnard, Wilhemina.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18843.2)

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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(1)

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Independent Institute of Education. Vega School.

(1)

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(1)

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(1)

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(1)

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Item Category 1

Non-Fiction Books

Recommended Books

Material Type

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Recommended Books

Reference Books

Theses/Dissertations

Language

(293)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

Shelf Location

On-Shelf Student

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Subject

Branding (Marketing)

(14)

Marketing research.

(10)

Consumer behavior.

(6)

Marketing research -- South Africa.

(6)

Branding (Marketing) -- South Africa.

(4)

Consumers -- Research -- South Africa.

(4)

Consumers -- Research.

(4)

Communication in marketing.

(3)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers, Black -- South Africa.

(2)

Fashion merchandising -- South Africa.

(2)

Fashion merchandising.

(2)

Social media -- South Africa.

(2)

Stereotypes (Social psychology) in mass media.

(2)

(1)

Automobiles -- Marketing.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

Brand consumer behaviour -- Research

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Branding (Marketing) -- Lesotho.

(1)

City Brand Building

(1)

Communication in marketing -- South Africa.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers' preferences -- South Africa.

(1)

Design -- South Africa.

(1)

Durban Beachfront

(1)

Electronic commerce.

(1)

Fashion design.

(1)

Gender identity.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

Inheritance and succession -- South Africa.

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Music trade -- South Africa.

(1)

People with disabilities.

(1)

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Stereotypes (Social psychology) in advertising.

(1)

Teaching -- United States -- Textbooks.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Urban Open Spaces

(1)

Visual Narrative Inquiry

(1)

Women consumers.

(1)

Work environment.

(1)

Young consumers -- South Africa.

(1)

Youth in mass media.

(1)

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