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1.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research.

Available: Copies:

2.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

3.

Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

by

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

4.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

5.

Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

by

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

6.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

7.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

8.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

9.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

10.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

11.

Cover image for Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

by

Hendricks, Erin.

Format:

Manuscript

Publication Date

2014

Excerpt:

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /

Available: Copies:

12.

Cover image for Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

by

Neil, Hannah Jade.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing)

(7)

Marketing research.

(7)

Consumer behavior -- South Africa.

(6)

Marketing research -- South Africa.

(4)

Branding (Marketing) -- South Africa.

(3)

Communication in marketing.

(3)

Fashion merchandising -- South Africa.

(3)

Women consumers.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Internet marketing -- South Africa.

(2)

Internet marketing.

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

Social media -- South Africa.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Alcoholic beverages -- Advertising.

(1)

Automobiles -- Marketing.

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

Digital revolution

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Multiculturalism in advertising.

(1)

Neuromarketing -- South Africa.

(1)

Periodicals -- Internet marketing.

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Shopping malls.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tribal brand communication strategy

(1)

(1)

Tribal leadership

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young women -- South Africa.

(1)

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