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49.

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

by

Nhlapo, Kwandisiwe.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research -- South Africa.

Available: Copies:

50.

Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

by

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

51.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

52.

Cover image for Evaluating the success of real-time content marketing on twitter during live sporting events

Evaluating the success of real-time content marketing on twitter during live sporting events

Evaluating the success of real-time content marketing on twitter during live sporting events

by

Rangasamy, Rikashni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research.

Available: Copies:

53.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

54.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

55.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

56.

Cover image for The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

by

Maduna, Gugulethu.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa.

Available: Copies:

57.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

58.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

59.

Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

60.

Cover image for Media portrayals of gender stereotypes in cereal box character

Media portrayals of gender stereotypes in cereal box character

Media portrayals of gender stereotypes in cereal box character

by

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

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Independent Institute of Education. Vega School.

(15)

Independent Institute of Education. Vega School

(13)

Independent Institute of Education. Vega School of Brand Leadership.

(8)

Independent Institute of Education. Design School Southern Africa.

(3)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Item Category 1

Theses/Dissertations

Material Type

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Theses/Dissertations

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(108)

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Publication Date

Subject

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Branding (Marketing)

(12)

Consumers -- Research.

(12)

Consumers -- Research -- South Africa.

(8)

Consumer behavior.

(5)

Branding (Marketing) -- South Africa.

(4)

Brand building -- Research -- South Africa

(3)

Communication in marketing.

(3)

Fashion merchandising -- South Africa.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Fashion merchandising.

(2)

Reality television programs.

(2)

Social media -- South Africa.

(2)

Women consumers.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Aircraft industry.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Automobiles -- Marketing.

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

(1)

Brand marketing -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Children with social disabilities.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers' preferences -- South Africa.

(1)

Consumers' preferences.

(1)

Consumers, Black -- South Africa.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Ethical brands -- Research -- South Africa

(1)

Fashion design.

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

Online strategy -- Research

(1)

Quantitative study -- Research

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Soccer -- South Africa.

(1)

(1)

Social responsibility of business.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Students as consumers -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Three Cities Hospitality Group.

(1)

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

Value generation

(1)

Viral marketing.

(1)

Washing powder branding -- Research -- South Africa

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young consumers -- South Africa.

(1)

Young women -- South Africa.

(1)

Youth market -- Research -- South Africa

(1)

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