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49. 
Cover image for Advertising copywriting
Advertising copywriting
Advertising copywriting
by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising copy.
Available: Copies:
50. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Excerpt: 
Cutting edge advertising : how to create the world's best print for brands in the 21st century /
Available: Copies:
51. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
53. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
54. 
Cover image for Write on target : the direct marketer's copywriting handbook
Write on target : the direct marketer's copywriting handbook
Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising copy -- Handbooks, manuals, etc.
Available: Copies:
55. 
Cover image for Fundamentals of copy & layout
Fundamentals of copy & layout
by 
Book, Albert C.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising copy.
Available: Copies:
56. 
Cover image for Which ad pulled best? : 50 case histories on how to write and design ads that work
Which ad pulled best? : 50 case histories on how to write and design ads that work
by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1993
Excerpt: 
Advertising copy -- Evaluation.
Available: Copies:
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Arens, William F.
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Felton, George, 1947-
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Advertising copy.
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Advertising.
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Advertising copy -- Handbooks, manuals, etc.
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Advertising layout and typography.
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Business writing.
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