An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

The Arab world unbound : tapping into the power of 350 million consumers

Education and cultural citizenship

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions