: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to

Businesses make millions of small decisions every day. Sometimes they add up to success; other

-- Commanding from the keyboard -- Tying things up with the Ribbon -- Where to Go from Here -- pt. I AutoCAD 101

What I love to do -- Going places -- Friends -- Make it -- Plenty of poetry -- Stories to enjoy

management leaders -- Leadership as a principle of lasting success -- You have a choice to make : true

-takers -- Combine questions effectively -- Ask enough questions -- Make sure one question does not answer another

principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build

between control and trust -- Trust the people -- Listen -- New Ethic. Make mistakes well -- Life is a beta

edition of this text has been substantially re-written to improve clarity and make topics more up

"The political make-up of the contemporary world changes with such rapidity that few attempts have

strengths and challenges of the various institutions that make up the security sector, including defence

language. Academic style -- Punctuation matters -- Polish up your punctuation -- Make sentences make sense